FOR IMMEDIATE RELEASE – July 31, 2012
Jenny Mendoza, Sr. VP Strategic Development
Woodcrick Ventures, Inc.
Woodcrick Ventures, Inc. expands alliance to enable direct connectivity to Google Hotel Price Ads for Convention & Visitor Bureaus and hoteliers
San Diego, CA. July 31, 2012- Woodcrick Ventures, Inc. has added Regatta Travel Solutions Inc. to its team of strategic alliance partners. Regatta Travel Solutions will utilize Woodcrick’s advanced seekda technology hospitality platform to integrate Google Hotel Finder into its technology and marketing solutions for CVBs. The launch of Google’s Hotel Finder has generated a significant amount of discussion in the travel industry, especially since Google has begun placing the tool prominently above organic search results. This strategic alliance between Woodcrick and Regatta will allow Destination Marketing Organizations (DMOs) and CVBs to participate in the excitement as this tool and its cross-promotional integration with other Google products takes shape and gains momentum with consumers.
“This business collaboration fits perfectly into our marketing strategy of working closely with forward-looking industry partners to bring immediate solutions to hoteliers and hotel groups looking for an opportunity to be early leaders in the Google travel products offerings,”said Craig Wingate, CEO of Woodcrick Ventures, Inc. To date Google’s Hotel Finder has been dominated by OTAs, and Woodcrick’s alliance with Regatta opens additional opportunities for CVBs, DMOs and hotel groups to participate directly in these innovative new Google products. The integration of Regatta’s specialized CVB solutions with Google Hotel Finder through seekda’s hospitality technology platform will enable Regatta’s clients to fully benefit from the most cutting edge online marketing tactics.
“The ability for CVBs to be on a level playing field with the OTAs (Online Travel Agencies) is something that they have dreamed of for years,” said Ashwin Kamlani, President of Regatta Travel Solutions. “The more tools that we can give to our CVB clients to help them increase the revenue they generate for their partners, the more they will see the value in using Regatta to capture bookings for their destinations.”
About Woodcrick Ventures, Inc.
Woodcrick Ventures is the worldwide representative of Seekda which provides advanced lodging industry technology and is one of the few partners selected, audited, approved and contracted by Google to provide hoteliers the opportunity to participate directly in Google’s Hotel Price Ads program. Seekda’s technology, deployed in over 4,000 hotels across Europe, is now available to hoteliers in the USA exclusively through Woodcrick Ventures. Hoteliers worldwide can quickly have the direct connection to push real-time rates and inventory to Google with no required changes to existing vendors, relationships or infrastructure. Hotels benefit with a cost savings, since the CPC paid is a fraction of the cost of booking these same Google users through OTA or GDS channels For more information, visit woodcrickventures.com.
About Regatta Travel Solutions Inc.
Regatta Travel Solutions provides specialized online booking technology and marketing tactics for DMOs (Destination Marketing Organizations). DMOs that use Regatta to book travel on their sites can increase revenue for their destination, lower the cost paid by suppliers per booking, and increase membership and participation for their organizations. Visit www.regattatravelsolutions.com for more details. Regatta Travel Solutions is an Alliance Partner of DMAI.
FOR IMMEDIATE RELEASE – July 5, 2012
Woodcrick Ventures, Inc. announces platform integration with EZYield
San Diego, CA. June 25, 2012 Woodcrick Ventures, Inc. has added EZYield to its portfolio of fully integrated connections to the Seekda platform. This expands the number of Hoteliers able to seamlessly push rates and inventory to the Seekda booking engine and most notably, our connection to Google’s new Travel Products: Google Hotel Finder, Google Maps, and Google+ Local (formerly Google Places).
Until recently, Independent Hoteliers interested in adding their lowest price and inventory to Google’s Hotel Price Ads and Google’s new Promoted Hotels products had no direct access to this bidding platform.
Seekda is one of the very few advanced technology providers that has been selected, audited, approved and contracted by Google to provide hoteliers the opportunity to provide real-time rates and availability alongside the OTA’s also bidding for the hotel owners’ name in Google searches.
Our Seekda connect product enables Hoteliers to efficiently manage price and inventory in real-time as they would any other distribution channel, (but without paying commissions or transaction fees), then have these direct sell rates seen on popular Google searches where travelers frequently start their search. This new connectivity with EZYield makes the entire process seamless for hoteliers who choose to use EZYield’s FusionLink Channel Management system to push their rates and inventory to Seekda’s platform for Google searches.
Hoteliers have the ability to push their sell rates via EZYield’s platform and the only cost associated is the cost of a click, saving hotels thousands of dollars per month in commissions, margins or transaction fees often categorized as “the cost of doing business” with OTA’s and similar distribution channels. Woodcrick CFO Tim Bullock says, “Hoteliers will dramatically increase their profitability through the direct bookings from the dominant Google channel and enjoy the low cost CPC (Cost-Per-Click) pricing that is currently being enjoyed by the OTA’s. We look forward to showing hotels just how much they can save each month”.
About Woodcrick Ventures, Inc.
Woodcrick Ventures is the worldwide representative of Seekda which provides advanced technology that has been one of the few partners selected, audited, approved and contracted by Google to provide hoteliers the opportunity to participate directly in all of Google’s travel products and programs. Seekda’s technology has been tested and successfully deployed for over 4000 hotels in Europe. Beginning in 2012 it is now available to hoteliers in the USA exclusively through Woodcrick Ventures. Hotels can now have direct control of their real-time rates and inventory as well as have consumers view their direct booking connection inline with all the OTAs on these popular Google searches and products… all at a fraction of the cost of booking these same Google users through the OTA or GDS channels. For more information, visit www.woodcrickventures.com.
Mag.a Kristina Hawlitzek
Amerlingstr. 19/35, 1060 Wien
Tel: +43 (0) 1 236 50 84-29
FOR IMMEDIATE RELEASE – November 03, 2011
Link to original release on PRWEB here
Seekda Joins Google Program to Display Real Time Hotel Rates And Availability
Vienna, Dublin – November 3, 2011 - Today seekda, a leading e-Tourism provider for hotels, announced that it is participating in a Google program to display price and availability information next to hotel listings in Google search results, Google Maps and Places pages, and Hotel Finder.
The program, which shows pricing, availability and map information simultaneously when a consumer performs a search, is now accessible to individual hoteliers via the renowned CRS seekda connect.
seekda provides technology for hotels to input and display the necessary information on these Google sites, including a link to the booking engine on the hotel’s own website. With this seekda service, it is straightforward for hotel owners to control their budgets within the transparent cost-per-click advertising model. seekda connect links hotel websites directly from Google, with no commission charges for hoteliers. A full range of products can be supported from simple individual room bookings to more complex packages.
Easy and quick bookings
Google’s offering, an experiment with a limited set of partners, lets users search for hotels and see real prices on selected listings. Users who click on the price see a list of advertisers who have provided pricing information for that hotel, indicated by the “Sponsored” text, and can click through to reserve a room on the advertiser’s site. The hotel itself can now be one of these advertisers.
“As part of Google’s commitment to providing users with relevant information and improving our advertising offerings for businesses, we are pleased that seekda has joined our effort to show hotel prices on Google. To further serve and attract travelers, seekda has worked hard to integrate their hotel pricing and availability data into our system and make it easy for users to customize, compare and complete hotel reservations online”, states Matt Klainer, senior manager for business development, Google.
Seekda – premium software developer in e-Tourism
Austrian based e-Tourism company seekda is one of the most innovative and fastest growing players in the tourism service market. seekda CEO Alexander Wahler has been delighted to participate in the Google program, stressing the growing demand for online multi-channel distribution. “Our internet-based technology is flexible, cross-linked, scalable and supports a great variety of interfaces. Our cooperation with Google is another step in grasping the exciting opportunities in this dynamic and fast-growing market,” says Wahler.